201506051642267881_320_320

Greg Paull

Principal & Co-Founder, R3

Originally from Australia, Greg spent the first 20 years of his career on the marketer and agency side in the US, Europe and Asia Pacific. In 2002, he co-founded R3; Asia’s first independent consultancy to CMOs on improving the efficiency and effectiveness of marketers and their agencies. R3 has since expanded to manage global relationships with Unilever, Samsung, Pfizer, Coca-Cola, Visa and JNJ. Greg recently co-authored the book ‚China CMO,’ a detailed analysis of marketing in the Middle Kingdom.

201605301127336467_320_320

Shufen Goh

Principal & Co-Founder, R3

ShuFen Goh is the co-founder and Principal of R3. With over two decades of experience in the creative industry and with corporate brands, she is a pioneer in advancing the practice of marketing effectiveness through optimization of agency partnerships and measurement, working with companies such as Coca-Cola, Johnson & Johnson, Unilever, Visa and MasterCard. ShuFen also serves as the President of the Institute of Advertising Singapore, chairperson of the regional APPIES awards, and sits on several boards including Singapore National Gallery, Design Masterplan Committee and the MasterCard Digital & E-Commerce Advisory.