Piotr Jakubowski

Chief Marketing Officer, GO-JEK

Piotr joined GO-JEK as Chief Marketing Officer in January 2016, bringing with him a unique understanding of marketing in the context of local Indonesian culture. Previously, Piotr was tasked with growing the VML office in Indonesia, a digital agency which had just entered the local market. Within just two and a half years, the agency had grown to one of the most successful in Indonesia, being named Campaign Asia’s Digital Agency of the Year in 2016. The agency won numerous awards and accolades for its work for clients such as adidas, Danone, BCA, Prudential and Unilever. In 2015, he was named to the Campaign Asia 40 under 40 list of
the region’s best marketers.

Before VML, Piotr held various positions at Leo Burnett Chicago and Jakarta, handling clients such as Coca-Cola, Samsung, McDonald’s, Philip Morris and Philips. He made his return to Indonesia with Leo Burnett in 2013, excited by the imminent explosion of the digital industry in the country.

Piotr is a classic TCK (Third Culture Kid), a Polish citizen, born and raised in Indonesia and completing secondary education in the frigid state of Iowa in the United States. He is also an accomplished photographer, having published one book, conducted numerous photo exhibitions and photographed a number of weddings.